The leading radio channel of the country also produces great televised shows and awesome ground events in the music genre. Holy Smoke has been working on Mirchi's national IPs Mirchi Music Awards and Mirchi Top 20. The works entail creative services across mediums. These properties are replicated regionally and we work with respective demographic counterparts as well. We also worked on few other signature properties of Radio Mirchi like World Music Festival, Ruggeddian, She Rocks apart from rendering creatives for numerous inhouse promotions and activations.